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Herd Mentality

03 August 2017

“If everyone jumped off of a bridge, would you do it?” If you ever heard that expression from your parents, or if you are just now purchasing a pair of skinny jeans and a fidget spinner for your kids, you can relate to “herd mentality.” Herd mentality describes the tendency of people to conform to a group by adopting certain behaviors. Herd mentality can be harmless when it comes to buying Beanie Babies, eating kale, or posting selfies on Facebook. However, it can be an especially harmful behavior when investing.

Click here to download our white paper about the herd mentality’s effects on investing.