News & Our Thinking

“If everyone jumped off of a bridge, would you do it?” If you ever heard that expression from your parents, or if you are just now purchasing a pair of skinny jeans and a fidget spinner for your kids, you can relate to “herd mentality.” Herd mentality describes the tendency of people to conform to a group by adopting certain behaviors. Herd mentality can be harmless when it comes to buying Beanie Babies, eating kale, or posting selfies on Facebook. However, it can be an especially harmful behavior when investing.

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